The Lumix S9 is the smallest and lightest full-frame system camera in the Lumix S series. It is available in four different colors – Jet Black, Crimson Red, Dark Olive, and Night Blue – making it a stylish, modern companion for on-the-go photography.

The 24 MP full-frame sensor captures content in rich detail with natural tones. Additionally, the camera features phase-detection autofocus, providing excellent subject tracking, as well as internal image stabilization that reduces blurriness caused by camera shake, even when shooting handheld.

With the MP4 Lite recording format for Open Gate recording, creatives can capture high-quality videos for smartphones and social media, easily adjusting the aspect ratio with the Lumix Lab app. Furthermore, the speed of data transfer from the camera to the smartphone has been significantly improved.

Innovative and exciting is the S9's Real Time LUT function. With a dedicated LUT button on the camera body, predefined or custom color styles can be quickly and directly applied in-camera. In combination with the Lumix Lab app, users can develop their own unique LUT color files on their smartphones. This means that users can effortlessly create custom photos and videos without the need for post-processing on a computer.