The Lumix S9 is the smallest and lightest full-frame system camera in the Lumix S series. It is available in four different colours - Jet Black, Crimson Red, Dark Olive, Night Blue - and is a stylish, modern companion to 'always have with you'. The 24 MP full-frame sensor captures content in rich detail with natural tones. In addition, the camera is equipped with phase detection autofocus, which offers excellent subject tracking, and internal image stabilisation, which reduces blurring caused by camera shake even when shooting handheld.

With the MP4 Lite recording format for Open Gate recording, creatives can record high-quality videos for smartphones & social media and easily adjust the size of the aspect ratio with the Lumix Lab app. In addition, the speed of data transfer from the camera to the smartphone has been significantly improved. The innovative REAL TIME LUT function of the S9 is creative and exciting. Using a dedicated LUT button on the camera body, predefined or customised colour styles can be used quickly and directly in the camera. In combination with the Lumix Lab app, users can develop their own unique LUT colour files on their smartphone. This means that users can effortlessly create customised photos and videos without the need for post-processing on a computer.