Years of experience cannot be easily replicated overnight. Experience how the completely new and specially developed α8 4K AI processor elevates your viewing experience to a new level. The α8 4K AI processor completely redefines your OLED experience, delivering outstanding images and lifelike details full of brilliance. Simply select your favorite images. The AI Picture Wizard then creates an image from 85 million possibilities that is tailored to your personal taste and saves it in your profile. The sound system detects the layout of your living space, where you are sitting, and creates a soundstage around you that is perfectly tuned to the unique acoustics of your environment. Whether day or night: AI Brightness Control recognizes the lighting conditions in your room and adjusts the image accordingly, resulting in sharp and clear visuals. Scenes where the darkest shadows and the brightest lights blend together come to life.