Many have mourned this naked palette, but now it's back - for a short time
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Many have mourned this naked palette, but now it's back - for a short time

Natalie Hemengül
31-7-2024
Translation: machine translated

It was THE favourite product of many beauty fans: the "Naked I" eyeshadow palette from Urban Decay. It's just a shame that it was dropped from the range years ago. Due to popular demand, the classic is making a brief comeback.

When "Naked I" passed away in 2018, Urban Decay staged a theatrical funeral. Among the mourning guests: Nicole Richie and YouTube celebrities such as Chrisspy, Christen Dominique, Kandee Johnson, Shayla Mitchell and Katy DeGroot. Yes, the demise of arguably the most iconic eyeshadow palette of her time hit the beauty scene unexpectedly. By "their time" I mean ten years ago, by the way, when beauty tutorials were experiencing their first spring and make-up releases were being announced at a leisurely, wallet-friendly pace. That was also the reason why there weren't many alternatives back then and everyone loved one and the same product.

While Urban Decay's range adjustment left me cold - I was never a particularly big fan - the rest of the customer base doesn't seem to have let up. Because now, six years later, the palette, consisting of 12 neutral brown shades, is making a comeback. It will be available from 6 September in Europe on their website in a limited edition. It will be available to buy earlier in the USA. It is not yet clear whether it will also end up in our range.

What do you think of the re-release?

  • Finally, I urgently need a back-up! My old palette is starting to look rancid 💀
    66%
  • Who's naked?
    19%
  • I don't need it, there are far better things on the market 🥱
    15%

The competition has ended.

Header image: Natalie Hemengül

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As a massive Disney fan, I see the world through rose-tinted glasses. I worship series from the 90s and consider mermaids a religion. When I’m not dancing in glitter rain, I’m either hanging out at pyjama parties or sitting at my make-up table. P.S. I love you, bacon, garlic and onions. 


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